Self-Promote Your Music as an Independent Artiste With Sista Ginna
Music Marketing ,Five Self-Promotion Principles — Sista Ginna
As the founder of leading Gospel Artiste Relation Company and Christian entertainment website Gospel Hypers, I would like to share a bit about how upcoming or aspiring musicians can self-promote their music independently
Independent Gospel artists have more opportunities than ever before to launch their own career without the backing of big record labels or a big budget.
While we are seeing more and more unsigned artists breaking through the music industry, many promising upcoming Gospel artists out there simply don’t know where to start or how to maintain a successful promotional campaign for their brand.
Don’t fear the word “branding.” It’s simply a strategy that helps you tell an interrelated story. It includes your music, your look, and your story. There has to be some sort of visual continuity to help you stand out from others.
Whether you’re pursuing music full- or part-time, you’ve likely been asked by friends, family or strangers about how you intend to make it in the music business. Irritating, sure, yet it’s a reasonable inquiry. It’s a tough industry to break in and achievement takes considerably more than talent. Not like before, however, making it big or breaking through as a musician isn’t just about who you know. The good news is, with a touch of marketing, you can begin to separate yourself from the artiste who keep trusting for opportunities. Here are a few quick tips for building your music brand so you can stand out as an independent act.
DEVELOP AN ENGAGING SOCIAL PRESENCE
It’s a Digital Era and the power of social media is no secret. Developing and maintaining a consistent, interesting and engaging presence across social media eg; Twitter, Instagram, Facebook, YouTube and all other platforms is essential. Also, try and keep your usernames on all your social media pages consistent to make it easier for people searching for you online.
KNOW YOUR AUDIENCE & FOCUS ON YOUR NICHE
Finding or knowing and exploiting your musical niche is key to your brand as an artist. It might sound obvious (and it should be) but if you’re a contemporary Gospel artists, join or organize live recording music programs and win your true fans. But niches aren’t always defined by genre. If your music has more widespread appeal, start locally. People generally want to see an artist from their area succeed. Take advantage of this mentality and grow your fanbase close to home to before expanding nationally or even globally.
DISTRIBUTE YOUR MUSIC AND GET PLAYLISTED
Without the help of a music distribution service, you can miss out on your music being streamed on Spotify or Apple Music, getting featured on playlists, or being bought and downloaded from stores like iTunes.
If You can’t afford to ignore streaming and playlisting. Playlists across Audiomack, Spotify, Apple Music, and other platforms reach millions of listeners across the globe. Getting your track into a popular playlist can help you gain thousands of streams. That’s not only marketing strategy but also royalty earning means.
GET PRESS & BLOG COVERAGE
As an Artists a Popular Blog or website feature can help build your brand and give you the credentials to take your music career to the next level, online helps you get the attention of the media for potential interviews. Press releases also help to boost your SEO they help you rank for a particular keyword, your music, image and etc. This is known as brand recognition.
Hiring a music publicist to handle your press campaigns is generally the best way to get great coverage. It’s also important to approach a blogger in the right way. Your will need to create your artists profile. This should contain all your info and music. This is an option for artists without a big budget and wants to self-PR their brand.
VISUAL REPRESENTATION/IDENTITY
This is a very necessary brand component and the most important. Your visual representation will be identified through a number of elements: your style and appearance, song artwork, official music videos; official photographs circulated for marketing purposes.
Video is a great promotional tool — You might want to sprout a standard music video or live performance-based visuals — which is okay. But investing money, time and effort into your videos has the potential reap huge rewards.
YouTube ads are an underpriced resource in marketing right now, What is fantastic about YouTube ads is how well you can target your audience, you can run your ad before other music videos or any other channels which may relate to your genre of music.
Why i love YouTube ads so much is that you don’t have to pay unless someone either clicks through to your music video or they watch the full 30 seconds of your ad, so you really only have to pay if you get results.
You can set up your YouTube ad campaign by setting up a Google AdWords account and choosing a video campaign.
Sista Ginna “Branding takes a lot of time and effort but once you put in the work to build a good, consistent reputation, it will continue to pay in the future.
